Which time spent metric was the most surprising given expectations?Įarlier in the pandemic, we expected digital audio to have a very rough year. Traditional TV, nearly every social network, tablets, and desktops/laptops will give back some of their 2020 gains. Time spent with digital video, smartphones, CTV, subscription OTT, and digital audio will maintain their gains and continue claiming even more time going forward in many cases. Which categories will hold on to 2020’s gains in 2021, and which will not? Smartphone time also increased substantially last year, climbing 16.6%. Among subscription OTT users, average time spent skyrocketed to 1:50 per day. This was largely driven by the explosive popularity of subscription OTT services, where time spent among US adults increased by a nearly identical 33.9% to 1:12 minutes per day. Time spent with connected TV (CTV) increased 33.8% to 1:17 per day in 2020. Which time spent categories were the big winners in 2020? That growth will mostly be retained in 2021. US adults spent an average of 7 hours, 50 minutes (7:50) per day with digital last year, a 15.0% increase from 2019. A pandemic-disrupted 2020 led to even more time spent with digital media than we anticipated.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |